The Ultimate Action Figure Guide Main

I have been building this database of action figures since 2004 and I now have more than 60,000 action figure prices, checklists, and guides listed in this database.

This is probably the most comprehensive list of action figures available online and covers virtually every figure that was been produced between 1964-2010.

Each figure is listed by year, license, manufacturer, title, set and character. For example, 1989 >> Toy Biz >> Spider-man >> The New Animated Series >> Series 8: Spider Wars >> Hydro-Man.

Other information includes accessories, rarity, product number (if available) and a “value”.

All the figures are listed Alphabetically by their main license or title, for example, G for GI Joe, but “The” is not counted, therefore “The Lord of the Rings” is listed under “L“.

If you spot any errors or have any questions, please contact me through the ‘Contact Me” form or the FB Group.


If you cannot find what you are looking for LET ME KNOW and I will add it for you!

Abbreviations Key

E= Exclusive DD= Diamond Distributors EB= Electric Boutique FAO= FAO Schwarz JC= JC Penny KB= Kay Bee Toys KM= K-Mart SDCC= San Diego Comic Con TF= Toy Fare TG= Target TR = Tower Records TRU = Toys R Us WM= Wall Mart WWC= Wizard World Chicago


New Additions:

July 2021

23 July McFarlanes NFL Sports Picks Guide

16 July Princess of Power – Mattel 1985

14 July McFarlane Toys NHL Sports Picks Checklist + Guide

7 July Vintage Masters of the Universe Original Series update: Now with historical value and more!!

June 2021

27 June Vintage Mattel Masters of the Universe Checklists

25 June McFarlane Racing Checklist & Price Guide

18 June Kenner NHL Hockey Starting Lineup Checklists

09 June Kenner NFL Starting Lineup Figures

03 June Kenner Basketball Starting Lineup Figures Guide and Checklist

May 2021

26 May Vintage Marvel Action Figures Checklist

18 May Kennner Baseball Starting Line-ups

2 May McFarlane Toys Sportspicks Checklists

APRIL 2021

23 April Spider-Man Vintage Action Figures Guide

15 April Vintage GI Joe Action Figures

7 April Vintage Teenage Mutant Ninja Turtles 1989-1998

March 2021

3 March 2021 Vintage Kenner Star Wars Action Figures 1977-1985

5 March 2021 Vintage Japanese Transformers

12 March 2021 Vintage GI Joe Action Figure Guide

20 March Vintage Batman Action Figures

30 March Modern Star Wars Action Figures 1995-2002

For a full listing of ALL my guides and checklists please see below.


All prices are for informational purposes only and are NOT a solicitation or offer to buy any of the items quoted.

When researching for this guide I used many different online and offline retailers, auction sites, and magazines. Many of these sources date back to pre-2000.

As a result, many of the prices are out of date and are here to give you an idea of which figures are the rarest and more sought after.

Also, as with prices of stocks and shares, the prices of these figures are in constant flux, and what sells for $100 today could sell for $25 or $1000 tomorrow.

To get a more accurate idea of the value of your figures please check my videos on how to grade and value your action figures.

How to Value Your Action Figures
How to Grade Your Action Figures